56. Masterclass Preview - My Top 3 Secrets to Profitable Wellness Assets

Harsh truths: 

→ More than 90% of luxury hoteliers report never recouping their investment from the initial cost of build of their entire wellness-related offering. 

→ Less than 1% of wellness leaders become hotel GMs. 

It is no surprise then that most wellness offerings in hotels represent a meagre 1-3% of total hotel revenue. 

If less than 1% of wellness leaders occupy key decision-making positions in hotels, how can we expect wellness to be a strong revenue and value contributor? 

If those who truly understand the business of wellness don't have power of decision on how their business is positioned, marketed and managed, how can we expect owners to get their return on investment from the initial cost of build of these complex facilities? 

The only way we can get wellness to move from 1-3% to 30-40% of total hotel revenue (across the board), is to ensure we have wellness leaders who are qualified enough to take on the key positions in hotels. 

In today’s episode, I talk about my upcoming masterclasses on how wellness leaders can create profitable wellness assets, so they can elevate their income, impact and influence.

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Are you ready to take wellness to the next level?


Here are 2 ways I can help:


1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders


📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.

→  Join the waitlist here.



2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus


📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.

→  Become a steward of true hospitality.



💡 Why work with me?

I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.

✅ #1 best-selling author, global wellness expert 
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific 
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas 
✅ Interviewed over 150+ hoteliers worldwide