62. The Myth that Wellness Takes Too Long to Yield ROI

Does wellness really have such a long incubation period?

Does it really take so long to see your return on investment?

Today, I’d like to throw a curveball out there and challenge this ageold assumption we carry around with us in the wellness industry.

Here is what I have preached (and in some cases, still do):

That wellness takes time.

We’re dealing with people’s wellbeing, and as both wellbeing (the ultimate goal or destination) and wellness (the toolbox or vehicle that gets us to the destination) are highly personal and in constant change, it is not always realistic to swift results – in other words, a quick return on investment or ROI.

In today’s episode, I delve deeper into how I’ve learned that this isn’t always the case. You CAN get swift returns on investment with wellness, it just depends on HOW you choose to do wellness. Do you go all in with the full-blown concept, or do you start small, get your proof of concept and then jump into a larger investment?

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Are you ready to take wellness to the next level?


Here are 2 ways I can help:


1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders


📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.

→  Join the waitlist here.



2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus


📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.

→  Become a steward of true hospitality.



💡 Why work with me?

I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.

✅ #1 best-selling author, global wellness expert 
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific 
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas 
✅ Interviewed over 150+ hoteliers worldwide