65. 8 Lessons from 15+ Years Coaching Social Entrepreneurs

What are the secrets of success with wellness in hospitality?


16 years ago, I launched my own business, which allowed me to collaborate with a diverse and dynamic group of social entrepreneurs. In my book, I describe them as forward-thinking and innovative—dedicated to sustainability, the wellbeing of people, the community, and the environment.

It's been fascinating to observe the journeys of these social entrepreneurs, many of whom have successfully run their ventures for over a decade.

In today’s episode, I want to share my insights on what contributed to their successes and the common pitfalls that led to failures.

Here are my 8 lessons from 15+ years coaching social entrepreneurs:

1. There is no guaranteed blueprint

Success in wellness concepts comes from steadfastness and clarity of purpose, not just the offerings themselves. Successful entrepreneurs stay true to their vision despite challenges, ensuring their commitment is unwavering.

2. Alignment among stakeholders

Businesses that maintain alignment among stakeholders from the beginning thrive. A unified vision and resolving differences constructively are key for success.


3. Too many chefs ruin the broth

Too many perspectives can dilute the core idea. Focus should be on putting the guest front and centre of the experience rather than satisfying stakeholders.


4. Constant course correction

No matter how grand your facilities, ninja your team or deep your pockets, you’ll never nail your concept the first time round. You will need to constantly fine-tune areas that aren’t working until they are.


5. This journey is not for the faint-hearted

Building a legacy-oriented business requires grit and determination. Wellness ventures need a longer incubation period and follow an exponential growth curve, demanding resilience during negative cash flow periods.


6. Thoughtful and responsible design

Successful entrepreneurs collaborate with skilled designers to create adaptable and meaningful environments. Invest time in purposeful design that aligns with guests’ wellbeing goalsl.


7. You have to do the work
Owners must be actively involved in developing their wellness concepts. This hands-on involvement ensures the business truly reflects their vision and values, setting it up for long-term success.


8. Entrepreneurship is a team sport
Build a strong team of professionals who share your vision and bring complementary skills. Leverage their expertise and support helps navigate challenges effectively.


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Do you desire to have a guide by your side who has been there, done that, and will confidently take you to the next level of success and impact in wellness?

Here's how I can help:
My Asset Builder mentorship programme.


What is the Asset Builder?

This is your exclusive opportunity to get 1:1 high-level mentorship from me to:

• Create a wellness asset that transforms your guests’ wellbeing
• Make a positive impact by empowering local traditions and healing modalities
• Attract the discerning, conscious traveller whose values align with yours
• Build a commercially sustainable business that allows future generations to thrive

Go from feeling lost and overwhelmed to becoming a fulfilled steward of responsible hospitality in 6 months.

Apply here to see if it's a good fit for you: https://www.spa-balance.com/the-asset-builder/