69. How to Master Creating Impactful Wellness Concepts - Part 2

What determines the impact and profitability of your wellness concept?

Last week, we kicked off the first episode of a 3-part guide on creating impactful wellness concepts.

Today, we continue with the million-dollar question: What sets apart those boutique hotel owners who have thrived with wellness from those who haven’t?

Before we dive into the second episode of this series, if you haven’t listened to last week’s episode, episode 68, part one of the series, I highly recommend it. In it, I discussed the Emotional Cycle of Change and its critical role in the success of any project.

At the start of any venture, we’re at an emotional high, but as we move forward, we often hit the lowest points—sometimes even rock bottom. This phase, known as the "River of Misery," is something we all go through, regardless of our experience. Ideally, we emerge stronger, better, and transformed, though not everyone makes it past the lowest point.

Last week, I guided you on managing the emotional highs. Today, I’ll help you navigate through the lowest points—the River of Misery—so you can master creating impactful wellness concepts that are profitable, loved by your guests and team, and make a positive impact.

This isn’t about flashy concepts; it’s about the strategy and psychology behind them.

Here’s what you’ll learn:

→ The benefits of embracing the 'River of Misery'—how facing it head-on builds the resilience and proof of concept you need.
→ The discipline of focus needed to stick with your concept, fix what isn’t working, and see it through to completion.
→ How to assemble the right team that is capable and willing to implement wellness the way you envision.
→ How to stay aligned with your big-picture goals.
→ How to set yourself and your team up for success, enabling them to consistently deliver transformative wellness experiences to your guests.

With clear purpose and focus, you'll have a reliable compass to understand your guests' wellbeing needs and deliver wellness. This clarity and focus help you build an ideal, lean team, stay on track with your goals, and consistently deliver remarkable experiences to your guests.

In today’s episode, I explore how to cultivate this discipline of focus, so you can create a wellness concept that is both profitable and impactful.


_________


Are you ready to take wellness to the next level?


Here are 2 ways I can help:


1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders


📌 WHAT: The Wellness Asset Academy
A 10-week online group program where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.

→  Join the waitlist here.



2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus


📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.

→  Become a steward of true hospitality.



💡 Why work with me?

I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.

✅ #1 best-selling author, global wellness expert
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas
✅ Interviewed over 150+ hoteliers worldwide


Are you ready to become tomorrow’s hospital