71. Getting Your Wellness Concept Past The Start Line

Have you ever found yourself excitedly launching a wellness concept, only to watch it stall before even getting past the start line?

Many of us have been there—whether you’re a wellness director, a hotel owner, or a GM with a passion for wellness, the initial thrill can quickly fade when faced with the reality of getting everyone aligned. The excitement is intense, but too often, the sheer number of ideas and perspectives from passionate stakeholders turns into a paradox, causing your concept to stall before things take off.

In today’s episode, we deep dive into the heart of this common challenge. We’ll explore why so many wellness projects stumble at the starting line, and more importantly, how to avoid that outcome. 

You’ll learn three key things:

→ How to identify and align the values of all key stakeholders – ensuring everyone is on the same page from the very beginning.

→ Why understanding who you truly want to serve is critical – and how it will save you from costly detours.

→ The importance of tailoring your concept to your destination – to create a wellness offering that resonates deeply with both your guests and your community.

By the end of this episode, you’ll have a clear roadmap to move your wellness concept from ideation to successful implementation.


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Are you ready to take wellness to the next level?


Here are 2 ways I can help:


1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders


📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.

→  Join the waitlist here.



2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus


📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.

→  Become a steward of true hospitality.



💡 Why work with me?

I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.

✅ #1 best-selling author, global wellness expert 
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific 
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas 
✅ Interviewed over 150+ hoteliers worldwide