73. How to Design Wellness Concepts That Can't Be Replicated

How can you design a wellness concept that no other hotel can replicate?


As wellness leaders aim to craft something extraordinary.


We want our approach to not only be different and unique, but also impossible for competitors to copy.


In today's episode, here’s what you’ll learn:

→ Why focusing on how you deliver wellness, rather than what you offer, is the key to creating a unique concept.
→ How to map out the guest journey to identify opportunities for unforgettable wellness experiences.
→ Practical steps to highlight your property's strengths and address any weaknesses in your wellness offerings.
→ The power of simplicity: why concentrating on what you do best is more effective than overcomplicating your offerings.


By the end of the episode, you’ll have a clear roadmap to create a proprietary wellness concept that sets your hotel apart.


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Are you ready to take wellness to the next level?


Here are 2 ways I can help:


1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders


📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.

→  Join the waitlist here.



2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus


📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.

→  Become a steward of true hospitality.



💡 Why work with me?

I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.

✅ #1 best-selling author, global wellness expert 
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific 
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas 
✅ Interviewed over 150+ hoteliers worldwide