72. How to Monetise Wellness Services in Hotels

Can wellness services in hotels really be turned into profit, or are they just perks that guests take for granted?


In today's episode, we’re tackling a big question: how can wellness directors make wellness offerings not just a nice addition, but a profitable part of the guest experience?

As guests come to expect things like yoga sessions, mindfulness workshops, and healthy meals during their stay, how can we ensure these services actually boost the hotel's revenue?


Here’s what you’ll learn:

→ Why the usual ways of trying to make money from wellness services often lead to disappointment.
→ How focusing on the less obvious benefits of wellness can improve both guest satisfaction and the hotel’s profits.
→ Practical tips for weaving wellness into every part of the guest experience, turning it from a simple expectation into a standout feature.


By the end of the session, you’ll be ready to rethink how your hotel handles wellness and make it a real asset.


_________


Are you ready to take wellness to the next level?


Here are 2 ways I can help:


1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders


📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.

→  Join the waitlist here.



2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus


📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.

→  Become a steward of true hospitality.



💡 Why work with me?

I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.

✅ #1 best-selling author, global wellness expert 
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific 
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas 
✅ Interviewed over 150+ hoteliers worldwide