77. When to Fail Fast & Pivot vs Hang In & Iterate your Wellness Concept

Have you ever wondered when to throw in the towel on your wellness concept and when to keep tweaking it?


Today, I’d like to talk about one of the biggest challenges wellness and hospitality leaders face: knowing when to fail fast and pivot versus when to hang in and iterate.


In this episode, we’ll uncover how to identify if your concept is fundamentally flawed or if it just needs a few tweaks. Many wellness leaders struggle with this decision, and I’m going to share some simple ways to help you figure it out.


Here’s what you’ll learn:

→ The emotional cycle of change that all leaders go through.
→ The four types of wellness offerings and how to tell which one you have.
→ How to decide whether to stick with your concept or pivot before it costs you too much time and money.


By the end of this episode, you’ll feel ready to make the right call — whether to pivot or fine-tune your wellness concept, saving you time and frustration.


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Are you ready to take wellness to the next level?


Here are 2 ways I can help:


1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders


📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.

→  Join the waitlist here.



2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus


📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.

→  Become a steward of true hospitality.



💡 Why work with me?

I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.

✅ #1 best-selling author, global wellness expert 
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific 
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas 
✅ Interviewed over 150+ hoteliers worldwide