80. We aren't in the business of selling massages, facials and yoga sessions!

Have you ever found yourself focusing on creating wellness offerings—only to realise that the results aren’t what you expected?


Maybe you’re a wellness director, a hotel owner, or a GM, and you’ve been wondering why selling more massages, facials, or yoga sessions doesn’t lead to the transformation you hoped for.


The problem isn’t that your services aren’t good enough—it’s that we’re looking at it all wrong.


We aren’t in the business of selling massages, facials or yoga sessions.

We’re in the business of solving guests wellbeing problems.


In today’s episode, we’re going to shift our perspective.

We’ll explore why focusing solely on selling treatments and sessions misses the point of wellness entirely, and what happens when we start thinking about wellness as a solution to wellbeing-related problems instead of just transactions.


You’ll learn 3 key things:

→ Why selling time slots or specific treatments can be a disservice to your guests and your business.
→ How focusing on the transformation, rather than the transaction, can elevate your wellness offering to a sustainable, revenue-generating asset.
→ The impact of simplifying your wellness menu and aligning it with guest needs for deeper connection and loyalty.


By the end of this episode, you’ll have a new perspective on how to position wellness as more than just a list of services.

You’ll see it as the key to enhancing guest experiences and your property’s bottom line.



________



Are you ready to take wellness to the next level?


Here are 2 ways I can help:


1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders


📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.

→  Join the waitlist here.



2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus


📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.

→  Become a steward of true hospitality.



💡 Why work with me?

I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.

✅ #1 best-selling author, global wellness expert 
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific 
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas 
✅ Interviewed over 150+ hoteliers worldwide