88. Do you really need a wellness manager?

How do you know if hiring a wellness manager is the right move for your boutique hotel?

It’s a question I get asked all the time.

For some, it’s the key to growing their wellness offering.

For others, it’s an unnecessary expense.

The truth is, the decision comes down to your hotel’s unique goals and what wellness really means for your brand.

In today’s episode, I’ll explore:
→ When hiring a wellness manager makes sense—and when it doesn’t.
→ The key differences between wellness as a marketing tool and wellness as part of your brand’s DNA.
→ How to avoid the 'revolving door' of managers and ensure long-term success.


By the end of this episode, you’ll know exactly whether hiring for this role aligns with your hotel’s goals—and how to make the best decision for your property.


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Are you ready to take wellness to the next level?


Here are 2 ways I can help:


1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders


📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.

→  Join the waitlist here.



2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus


📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.

→  Become a steward of true hospitality.



💡 Why work with me?

I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.

✅ #1 best-selling author, global wellness expert 
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific 
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas 
✅ Interviewed over 150+ hoteliers worldwide