94. Why Wellness Feels So Expensive And What You Can Do About It

“Wellness feels so expensive to do properly.”

Sound familiar?

In today’s episode I talk about the conundrum many boutique hotel owners face – the expense of running wellness facilities.

If you're a boutique hotel owner and wellness is an important part of what you offer your guests, you've probably thought "wellness is just so expensive to do right." 

And you're not wrong - wellness can be incredibly expensive to do. But what if I told you that the real problem isn't the cost of doing wellness, but how it's structured?

In today's episode, you'll discover:

→ Why comparing the cost of wellness to other hotel operations like F&B might change your perspective on expenses.
→ How confining wellness to just your spa facility is limiting your revenue potential.
→ A simple way to measure wellness that could transform it from feeling like an expense into becoming your key revenue driver.

By the end of this episode, you'll understand exactly what's making wellness feel so expensive for you, and the three simple steps you can take to fix that.

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Are you ready to take wellness to the next level?


Here are 2 ways I can help:


1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders


📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.

→  Join the waitlist here.



2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus


📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.

→  Become a steward of true hospitality.



💡 Why work with me?

I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.

✅ #1 best-selling author, global wellness expert 
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific 
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas 
✅ Interviewed over 150+ hoteliers worldwide