95. Greenwashing or Game-Changer? The Real Impact of Plant-Based Wellness with Jimm Harrison

Are plant-based ingredients the future of wellness in hospitality? 

From skincare to scent design, plant-based formulations are transforming the wellness industry—but with that comes challenges like greenwashing, sustainability, and sourcing the right ingredients. In this episode, I sit down with Jimm Harrison, founder of the Phytotherapy Institute, to uncover what it really takes to integrate plant-based wellness into hospitality.

There is no doubt that plant-based wellness is booming, but there’s a gap between demand and understanding. 

Hotels, spas, and wellness leaders want to go ‘all-natural,’ but without the right knowledge, they risk falling into the trap of marketing hype, poor-quality products, and unsustainable choices.

In today's episode, you'll discover:

→ The truth about plant-based skincare, scent design, and wellness ingredients—what works and what’s just marketing.
→ The biggest pitfalls of ‘wellness washing’ and how to ensure your products and practices are truly sustainable.
→ How hospitality leaders can create an unforgettable wellness experience that extends beyond the spa.


By the end of this episode, you’ll know how to spot marketing hype, make plant-based wellness work in real life, and use scent, skincare, and design to craft meaningful guest experiences.

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Are you ready to take wellness to the next level?


Here are 2 ways I can help:


1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders


📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.

→  Join the waitlist here.



2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus


📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.

→  Become a steward of true hospitality.



💡 Why work with me?

I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.

✅ #1 best-selling author, global wellness expert 
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific 
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas 
✅ Interviewed over 150+ hoteliers worldwide