96. Why Your Wellness Offering Doesn’t Match Your Vision

Most boutique hotel owners and wellness leaders start with a clear vision for their wellness offering.

✔️ You’ve invested in expert consultants.
✔️ You’ve designed a stunning space.
✔️ You’ve created a wellness concept that feels just right.

So why does it still feel like something is missing?

In this episode, I’ll break down why your wellness reality doesn’t align with your vision—and the exact steps to bridge that gap.

After working with boutique hotels and wellness leaders around the world, I’ve seen this pattern repeat itself:

You’ve done all the right things—hired the right people, worked with top designers, invested in a strong brand—but when it comes to execution? Something isn’t working.

And here’s why:
Most wellness leaders underestimate the jump between where they are and where they want to be. They focus on the idea, but not on the execution.

And the biggest reason this happens? The wrong people, in the wrong roles, trying to drive the bus.

Jim Collins talks about this in Good to Great—the importance of getting the right people on the bus, the wrong people off, and the right people in the right seats.

But it doesn’t stop there. Many wellness leaders also try to skip key steps, going straight from vision to full execution without testing or refining.

In today's episode, you'll discover:

→ Why your wellness offering doesn’t reflect the vision you started with—and what’s causing the disconnect.
→ How to ensure you have the right team in the right roles to bring your vision to life.
→ Why launching and refining as you go is far more effective than waiting for perfection.

By the end of this episode, you’ll know exactly what’s missing between your vision and reality—and how to finally close that gap.

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Are you ready to take wellness to the next level?


Here are 2 ways I can help:


1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders


📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.

→  Join the waitlist here.



2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus


📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.

→  Become a steward of true hospitality.



💡 Why work with me?

I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.

✅ #1 best-selling author, global wellness expert 
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific 
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas 
✅ Interviewed over 150+ hoteliers worldwide