98. The “They don’t ‘get’ it” Syndrome

Ever feel like your GM, owner, or even guests just don’t get wellness?

You’re not alone.

Many wellness directors, practitioners, and boutique hotel owners struggle with this exact frustration. But what if the problem isn’t that they don’t get wellness—but that we aren’t positioning it in a way that makes sense for them?

In this episode, I break down:

→ Why thinking they don’t get it is holding you back (and what to do instead).
→ How to align your wellness offering with your hotel's bigger business objectives.
→ The one key metric that shifts wellness from an afterthought to an asset.

By the end of this episode, you’ll know:

→ Why your GM or owner actually does care about wellness (even if it doesn’t seem like it).
→ How to reposition your wellness concept so it becomes a must-have, not a nice-to-have.
→ The simple mindset shift that will change how you approach wellness in hospitality.

When we stop expecting others to just get it and instead take the time to understand their world, their priorities, and their business—that’s when they start listening to us. 

Seek to understand first, then seek to be understood.

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Are you ready to take wellness to the next level?


Here are 2 ways I can help:


1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders


📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.

→  Join the waitlist here.



2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus


📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.

→  Become a steward of true hospitality.



💡 Why work with me?

I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.

✅ #1 best-selling author, global wellness expert 
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific 
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas 
✅ Interviewed over 150+ hoteliers worldwide