100. “What’s The Point? They’ll Never Take Wellness Seriously.”

You’ve spent years building your wellness career. 

You know the value wellness brings to hotels.

But every time you propose something new, it feels like you’re speaking a different language.

Budgets get cut. Promotions turn into discounts. And instead of being seen as a driver of revenue, wellness is treated as an afterthought—if it’s even considered at all.

So, what’s the point?

If you’ve ever thought they’ll never take wellness seriously, this episode is for you. Because the real issue isn’t that wellness is being ignored—it’s that it hasn’t been positioned in a way that decision-makers can’t ignore.

Today, I’m going to walk you through three small but powerful shifts that will change the way wellness is valued in your hotel—without you working harder, fighting more, or waiting for someone else to take wellness seriously.

In this episode, I’ll show you:
→ Why feeling unheard in wellness isn’t just frustrating—it’s shaping the reality of how wellness is treated in your hotel.
→ The real reason your wellness proposals keep getting shut down—and how to reframe them so decision-makers start paying attention.
→ The three strategic shifts that make wellness impossible to ignore—without needing bigger budgets or longer hours or going against your grain.

If you’ve ever wondered whether it’s worth pushing for wellness, this episode is here to show you—it absolutely is. The only question is: How will you position it?

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Are you ready to take wellness to the next level?


Here are 2 ways I can help:


1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders


📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.

→  Join the waitlist here.



2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus


📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.

→  Become a steward of true hospitality.



💡 Why work with me?

I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.

✅ #1 best-selling author, global wellness expert 
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific 
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas 
✅ Interviewed over 150+ hoteliers worldwide