115. Designing with Direction - How Land and Energy Shape Wellness

Have you ever walked into a space that felt absolutely perfect, but couldn't explain why?  

Or visited a beautifully designed spa that somehow felt... off?  

 
The secret isn't in the fixtures or finishes. It's in understanding the invisible forces that make or break your wellness offering. 


I see it time and again. Boutique hotel owners invest heavily in stunning spa facilities, state-of-the-art gyms, and beautifully appointed meditation rooms, only to wonder why their wellness offering isn't resonating with guests.  

 
They've followed the traditional spa-led model, copying what works elsewhere, but their guests aren't feeling the magic they expected. 

 
Here's what most don't realise: your property isn't just another hospitality asset. It's a living system built on land that has its own energy, flow patterns, and natural rhythms.  

 
When you ignore these invisible forces and treat your land as merely a site to place things on, you risk creating something that looks perfect in photos but leaves guests feeling disconnected. 

 
The most successful wellness concepts I've worked with understand this fundamental truth: where you build matters more than what you build. 


In today’s episode, we’ll talk about:  

→ Why the traditional spa-led wellness model is broken and how it's causing your wellness offering to miss the mark with guests, no matter how much you invest in beautiful facilities. 
 
→ The importance of understanding the health of your land before finalising your layout. 

→ The hidden costs of ignoring energy flow in your design decisions and how poor placement affects everything from guest satisfaction to operational efficiency and revenue flow. 

 
When you honour the land you're building on and work with its natural energy rather than against it, your guests will feel it, your team will feel it, and you'll see the impact in your business results. 

 
I’ll be dedicating an entire day of the 5-day virtual event From Land To Legacy to this specific topic. Health and Wellbeing Architect and Consultant, Valentina Cereda will be joining us to guide us in the process. 

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Are you ready to take wellness to the next level?


Here are 2 ways I can help:


1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders


📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.

→  Join the waitlist here.



2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus


📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.

→  Become a steward of true hospitality.



💡 Why work with me?

I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.

✅ #1 best-selling author, global wellness expert 
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific 
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas 
✅ Interviewed over 150+ hoteliers worldwide