116. You Know What You Want To Build, So Why Haven't You Started?

You’ve got the vision. 
You know the feeling you want your guests to walk away with. 
You’ve walked your land, journaled your dreams, and maybe hired an expert or two. 

So why hasn’t your project started yet? 

In this episode, I dive into the hidden reason so many brilliant boutique wellness retreats never make it past the idea phase. I’ll talk about what it really takes to move from having a dream to creating a solid vision that the right people can actually bring to life. 

I’ll share how my client Corey went from a meaningful but vague idea, wanting to build a simple healing retreat to help people live better, to becoming a boutique wellness hotelier with a crystal-clear vision, the right team, and aligned investors. 

I’ll walk you through what needs to happen before you bring in experts, how to stop circling in research, and how to finally articulate your vision with the clarity and confidence needed to start building what you already know in your gut is meant to exist. 


In today’s episode, we’ll talk about:  

 
→ Why starting with branding and expert consultants is often the wrong first step 
→ How “delegating the vision” will never work. It only drains time, resources and money.
→ The one thing every landowner must do before hiring anyone 

 
If you’ve got a project sitting in limbo, this is the clarity you didn’t know you needed. 

_______



Are you ready to take wellness to the next level?


Here are 2 ways I can help:


1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders


📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.

→  Join the waitlist here.



2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus


📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.

→  Become a steward of true hospitality.



💡 Why work with me?

I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.

✅ #1 best-selling author, global wellness expert 
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific 
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas 
✅ Interviewed over 150+ hoteliers worldwide