118. From Land To Legacy - What It Really Takes To Create A Purpose-Led Retreat

Most landowners don’t fail because their vision isn’t good enough.

They fail because they’re following a playbook that was never meant for them.

A playbook designed for large hotel portfolios and real estate ventures, not deeply personal, legacy-led projects.

If you're trying to create something meaningful on your land…
Something that reflects your values, gives back to your community, and leaves the land better than you found it…

Then this is for you.


For the last 3 years, I’ve hosted the Wellness in Hospitality Spotlight, each year shining a light on a different part of the wellness business landscape.

But this year, I’m doing something different.
I’m focusing on one story.


📌  Meet Corey.

4 years ago, he bought beachfront land in Ghana with a quiet, powerful vision:
→ A place for healing
→ A space for the diaspora to return
→ A retreat for community and connection

But like so many landowners, Corey tried to bring his vision to life using the wrong playbook.

A hospitality model that didn’t match the kind of legacy he wanted to build.

In this week’s session, I share why I created From Land to Legacy: a 5-day virtual event designed to show you what it really takes to bring a purpose-led retreat to life.

And I take you behind the scenes of Corey’s journey:
→ The expensive detours
→ The mindset shifts
→ The identity transformation that changed everything

You’ll learn:
✔ Why traditional hospitality models don’t work for legacy-led retreats
✔ What most landowners overlook at the start
✔ How Corey spent 4 years (and hundreds of thousands) just getting clear


Join me and see what’s actually required to turn land into legacy.

_______



Are you ready to take wellness to the next level?


Here are 2 ways I can help:


1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders


📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.

→  Join the waitlist here.



2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus


📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.

→  Become a steward of true hospitality.



💡 Why work with me?

I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.

✅ #1 best-selling author, global wellness expert 
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific 
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas 
✅ Interviewed over 150+ hoteliers worldwide