119. The Valley Between The Dream And The Doing

What no one tells you about building a wellness legacy.

What happens after the clarity?
After the vision brief?
After the moment where it all starts to feel real?

You hit the valley.

That quiet, uncomfortable, often terrifying stretch between the dream you’ve held for so long…
and the decisions it now demands.

This episode is about that valley, and how to move through it.

You’ve watched the stories unfold this week inside From Land to Legacy.
You’ve heard how landowner Corey turned confusion into conviction, vision into strategy, and purpose into plans.

But what you didn’t see, what no one talks about, is the in-between moment.

The one where everything gets real.

This is the space between inspiration and execution.
Between the vision and the build.
And it’s where most retreat projects fold or stagnate.

In today’s episode, I share:

→ Why most wellness retreats don’t fail from lack of passion or funding
→ What it actually takes to keep going when the fog lifts and fear sets in
→ And how to build with intention, even when things aren’t working yet

Because the truth is:
Your land isn’t the asset. You are.

And that means who you become is just as important as what you build.


By the end of this episode, you’ll understand what it really takes to step into that role: the mindset shifts, the emotional grit, and the strategic clarity that separate failed retreats from sustainable wellness legacies.

_______



Are you ready to take wellness to the next level?


Here are 2 ways I can help:


1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders


📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.

→  Join the waitlist here.



2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus


📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.

→  Become a steward of true hospitality.



💡 Why work with me?

I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.

✅ #1 best-selling author, global wellness expert 
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific 
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas 
✅ Interviewed over 150+ hoteliers worldwide