124. The Trap - Why Talented Wellness Directors Don't Progress

Have you ever felt like the more successful you become as a wellness director, the more trapped you feel?  

You're not alone.  

In this today’s episode, we dive deep into the paradox that keeps talented wellness professionals stuck beneath an invisible glass ceiling, despite having years of experience and proven success. 

In today’s episode, here are the 3 things we’ll cover: 

1. The ‘golden handcuffs’ phenomenon 

The three invisible chains that bind talented wellness directors to situations they've outgrown, and why your greatest strengths have become your limitations. 

2. How the hospitality system exploits your passion 

Why you're doing 9-10 jobs in one role, the guilt cycle that keeps you saying "yes," and how an outdated business model is stealing your potential. 

3. The 3 Limiting beliefs keeping you operational 

The mental traps that convince you you're not ready to level up, and how they don’t serve you. 

By the end of this episode, you'll understand exactly why you feel trapped despite your success, recognise that you already possess consultant-level strategic thinking skills, and have a clear 7-day action plan to audit your expertise and begin seeing new possibilities for your career. 

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Are you ready to take wellness to the next level?


Here are 2 ways I can help:


1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders


📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.

→  Join the waitlist here.



2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus


📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.

→  Become a steward of true hospitality.



💡 Why work with me?

I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.

✅ #1 best-selling author, global wellness expert 
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific 
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas 
✅ Interviewed over 150+ hoteliers worldwide