122. Mark Kohoot on Making Wellness Credible in Hospitality

Wellness is no longer a side offering.  

We know it’s becoming a core expectation in hospitality.  

But as “wellness” gets attached to anything from a yoga mat in a room to a lobby diffuser, the word is at risk of losing its meaning.  

In this episode, I invite Mark Kohoot, founder and CEO of Aeroscena, to discuss how the hospitality industry can protect the integrity of wellness, make it evidence-based, and turn it into a serious driver of revenue and reputation.  

From scent and phytotherapy, deeply connected to our most primitive system, the limbic brain, to the business structures that ensure measurable impact, this conversation cuts past trends and into what truly works. 

In today’s episode, here are the 3 things we’ll cover: 

→ How wellness evolved from fringe to mainstream, and why that shift demands more credibility than ever. 
→ Why thoughtful, fully integrated wellness programs outperform token gestures every time. 
→ The one role every hotel needs if they want wellness to deliver real ROI. 

By the end of the episode, you’ll: 

→  understand exactly what separates a “wellness-themed” amenity from a true wellness asset.  
→ see why evidence-based modalities like scent and phytotherapy can deliver both emotional connection and commercial value, and how to integrate them meaningfully into your property.  
→ learn how to approach wellness with the same rigor and intentionality as any core business unit, ensuring it delivers measurable results for guest satisfaction, brand credibility, and your bottom line.  

This episode shines a clear spotlight on the real issue: building wellness offerings that are not just marketable, but truly credible.  

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Are you ready to take wellness to the next level?


Here are 2 ways I can help:


1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders


📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.

→  Join the waitlist here.



2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus


📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.

→  Become a steward of true hospitality.



💡 Why work with me?

I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.

✅ #1 best-selling author, global wellness expert 
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific 
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas 
✅ Interviewed over 150+ hoteliers worldwide