129. There Are Already Too Many Spa Consultants Out There

“There are already too many spa consultants out there.”


That’s the belief I keep hearing from talented wellness leaders, and it’s the very thought that’s keeping them from tapping into their full potential. 

When I put out a call for help a few years ago, I had 384 applications from wellness leaders. After rounds of shortlisting, I test-drove 4 incredibly talented candidates. And yet, not one of them could deliver what I needed. 

Here is why: being a great wellness director doesn’t automatically make you a great consultant. And thinking the market is “too saturated” is the fastest way to stay trapped in a job you’ve outgrown, while investors keep telling me: “Sonal, there aren’t enough qualified consultants out there.” 

 
In this episode, I’ll show you why that belief is holding you back and what you actually need to focus on instead. Here are 3 things you’ll learn: 

1. The truth about market saturation — why “too many consultants” is a myth, and why your unique background is exactly what’s needed.
2. The qualified vs. unqualified gap — how to bridge the difference between operational expertise and consulting skills so you stand out. 
3. The mindset shift required — how to move from an employee’s scarcity thinking to an entrepreneur’s abundance lens, and finally step into consulting with confidence. 

By the end of the episode, you’ll see why the market needs more of you, not fewer consultants, and what it takes to claim your place.


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Are you ready to take wellness to the next level?


Here are 2 ways I can help:


1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders


📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.

→  Join the waitlist here.



2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus


📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.

→  Become a steward of true hospitality.



💡 Why work with me?

I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.

✅ #1 best-selling author, global wellness expert 
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific 
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas 
✅ Interviewed over 150+ hoteliers worldwide