141. The Fatal Mistakes Wellness Leaders Make When Transitioning Into Consulting

Most wellness leaders don’t fail at consulting because they lack expertise. 

They fail because they use consulting to solve a problem it was never designed to fix. 

If you’re thinking about consulting as your way out of burnout, frustration, or feeling stuck, this episode may change how you see everything. 

This is the first episode in a two-part series. 

In Part 1, my goal isn’t to convince you to become a consultant or to sell you on a dream. I’m here to name the mistakes I see wellness leaders make when they transition into consulting, and why those mistakes quietly end careers before they ever begin. 

In Part 2, I’ll walk you through what actually works: how to transition from a wellness leader with an operator’s mindset into a consultant with an entrepreneur’s mindset, without using consulting as an escape mechanism. 

There comes a moment in almost every senior wellness leader’s career when the place you’ve worked so hard to reach no longer fits. 

I call it ‘Rome’. 

You’re successful on paper, respected, well paid by industry standards… and quietly exhausted. You’ve hit the glass ceiling. You’ve outgrown operations. Or you’ve realised that no matter how many brands you work for, the story stays the same.

At that moment, consulting starts to look like freedom. 

But what I’ve seen again and again, nearly two decades consulting in this industry, is that most wellness leaders don’t transition into consulting. 

They escape into it. 

And that distinction is the difference between building a thriving consulting career… and becoming one of the 90% who quietly disappear in year one. 

In this episode, I unpack the fatal mistakes that cause talented, experienced wellness leaders to fail in consulting—and why those failures are not a reflection of your capability, but of how you enter this next identity. 

Here are the 3 things we’ll uncover: 

1.- The three paths that push wellness leaders toward consulting 

And why each path carries its own hidden risks if left unexamined. 

2.- Why consulting amplifies your unresolved frustrations instead of fixing them 

How operators unknowingly recreate the same chaos, undervaluation, and overwhelm, just in a different container. 

3.- The real reason most wellness consultants fail in year one 

It has nothing to do with wellness expertise, and everything to do with identity, mindset, and skillset shifts. 

By the end of this episode you’ll be able to see clearly whether consulting is something you’re moving towards with intention, or running into as an escape. 

And you’ll understand why success in consulting begins long before you sign your first client. 

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